1. 1 Are you prepared for the journey?

1.2 Initial idea evaluation

1.3 Initial external gut check

1.4 Serving customers

1.5 Fleshing out the value proposition

1.6 Initial messaging

1.7 Market survey

1.8 Pitch to Pro-Forma Panel / Go – No Go Decision

2.1 – Initial go-to-market plan

2.2 – Initial revenue forecast [link to Revenue Forecast]

2.3 – Initial branding ($500 to $2.5k)

2.4 – Initial product architecture, e.g. tech stack strategy

2.5 – Initial prototype design [we could offer to do this through EVL]

2.6 – Initial MVP dev expense forecast [example: recommend UpWork]

2.7 – Second external gut check with customer waiting list

2.8 – Pitch to Pro-Forma Panel / Go – No Go Decision

3.1 – Refine go-to-market plan

3.2 – Refine prototype ($1k – $5k) [SaaS – clickable prototype, other examples]

3.3 – Refine launch messaging

3.4 – Refine launch branding ($500 – $2.5k)

3.5 – Refine MVP dev expense forecast and contractor(s)

3.6 – Initial Expense forecast

3.7 – Initial Employee forecast

3.8 – Initial Asset forecast

3.9 – Initial Cap Table forecast

3.10 – Third external gut check

3.11 – Refine financial model and Pre-Seed capital raise forecast

3.12 – Pitch to Pro-Forma Panel / Go – No Go Decision

4.1 – Establish legal entity ($500 – $5k)

4.2 – Finalize pitch deck inputs, including valuation, cap table, etc.

4.3 – Prepare for Pre-Seed raise (investor list, networking, etc.)

4.4 – Create data room

4.5 – Pitch investors (likely raise is $250k to $500k to build the MVP)

4.6 – Manage diligence process and negotiation

4.7 – Close the round

5.1 – Collaborate with engineers from step 3.5 to develop MVP

5.2 – Continued communication with customer waiting list from 2.7

5.3 – Launch MVP with beta clients to gain feedback

5.4 – Track and analyze all usage metrics

5.5 – Use all feedback to update the MVP design for Version 1.0

5.6 – Refine everything: user flows, app features, messaging, go-to-market strategy, financial model, CLTV metrics, and Seed Round forecast

5.7 – Finalize Version 1.0 dev expense forecast and initial hires/contractors

5.8 – Keep Pre-Seed investors updated frequently

6.1 – Update pitch deck inputs, including valuation, cap table, etc.

6.2 – Prepare for Seed raise (investor list, networking, etc., lean on Pre-Seed investors for intros)

6.3 – Update data room

6.4 – Pitch investors (likely raise is $2m to $3.5m to build and market Version 1.0)

6.5 – Manage diligence process and negotiation

6.6 – Close the round

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