1. 1 Are you prepared for the journey?
1.3 Initial external gut check
1.4 Serving customers
1.5 Fleshing out the value proposition
1.6 Initial messaging
1.7 Market survey
1.8 Pitch to Pro-Forma Panel / Go – No Go Decision
2.1 – Initial go-to-market plan
2.2 – Initial revenue forecast [link to Revenue Forecast]
2.3 – Initial branding ($500 to $2.5k)
2.4 – Initial product architecture, e.g. tech stack strategy
2.5 – Initial prototype design [we could offer to do this through EVL]
2.6 – Initial MVP dev expense forecast [example: recommend UpWork]
2.7 – Second external gut check with customer waiting list
2.8 – Pitch to Pro-Forma Panel / Go – No Go Decision
3.1 – Refine go-to-market plan
3.2 – Refine prototype ($1k – $5k) [SaaS – clickable prototype, other examples]
3.3 – Refine launch messaging
3.4 – Refine launch branding ($500 – $2.5k)
3.5 – Refine MVP dev expense forecast and contractor(s)
3.6 – Initial Expense forecast
3.7 – Initial Employee forecast
3.8 – Initial Asset forecast
3.9 – Initial Cap Table forecast
3.10 – Third external gut check
3.11 – Refine financial model and Pre-Seed capital raise forecast
3.12 – Pitch to Pro-Forma Panel / Go – No Go Decision
4.1 – Establish legal entity ($500 – $5k)
4.2 – Finalize pitch deck inputs, including valuation, cap table, etc.
4.3 – Prepare for Pre-Seed raise (investor list, networking, etc.)
4.4 – Create data room
4.5 – Pitch investors (likely raise is $250k to $500k to build the MVP)
4.6 – Manage diligence process and negotiation
4.7 – Close the round
5.1 – Collaborate with engineers from step 3.5 to develop MVP
5.2 – Continued communication with customer waiting list from 2.7
5.3 – Launch MVP with beta clients to gain feedback
5.4 – Track and analyze all usage metrics
5.5 – Use all feedback to update the MVP design for Version 1.0
5.6 – Refine everything: user flows, app features, messaging, go-to-market strategy, financial model, CLTV metrics, and Seed Round forecast
5.7 – Finalize Version 1.0 dev expense forecast and initial hires/contractors
5.8 – Keep Pre-Seed investors updated frequently
6.1 – Update pitch deck inputs, including valuation, cap table, etc.
6.2 – Prepare for Seed raise (investor list, networking, etc., lean on Pre-Seed investors for intros)
6.3 – Update data room
6.4 – Pitch investors (likely raise is $2m to $3.5m to build and market Version 1.0)
6.5 – Manage diligence process and negotiation
6.6 – Close the round
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